Coffee packaging is one of the most important elements of your coffee brand, coming in second to the actual taste and quality of your product. Your coffee packaging can mean the difference between a brand that is ignored by consumers as they walk down the aisles, and a brand that people take a second look at before placing it in their shopping carts. The following are 4 essential tips to help you pick the very best packaging for your coffee.
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Tip #1: Consider your target market
Understanding your target market is crucial when designing packaging for your coffee product. If your goal is to attract a younger, trendy audience, your design should reflect a contemporary and engaging aesthetic that resonates with their tastes. On the other hand, if your focus is on appealing to an older demographic, a bold modern design might not resonate as well with them. To gather fresh ideas and inspiration that align with your audience’s preferences, exploring pinterst can help you discover innovative packaging concepts. By carefully considering the preferences of your target audience, you can create a packaging design that is more likely to succeed and connect with consumers.
Tip #2: Find at least one unique detail that will stand out on shelves
No matter who your target market is, you absolutely must have something unique about your coffee bags that will make people notice it on the shelves. The unique detail can be just about anything–a striking color, a unique material, a visible zipper, textured packaging, an interesting shape, a very visible and noticeable logo, and so on. You can have more than one unique detail, as long as you make sure that your overall design doesn’t look to cluttered or overwhelming. For creative packaging ideas and strategies to make your products stand out, explore the resources available at scheels.org/.
Tip #3: Make sure the packaging reflects the product
The look of your coffee bags should always reflect the product and brand that you are trying to sell. It’s important that the design gives people an idea of the type of coffee you’re selling. For example, if your coffee is meant to be an elegant, rich and classic product, then a design with a hot pink finish and a laughing cat on the front would not really match the product. On the other hand, a classic black packaging with a silver finish and a brand name in script would be much more fitting. If you’re having trouble figuring out whether or not the coffee packaging matches the product, you may want to test out a target market first.
Tip #4: Check out competitor bags and logos first
It’s essential that your packaging stands out when it’s on the shelves. One of the most important factors in helping your packaging stand out is making sure that it doesn’t blend in with the coffee bags of your competitors, because you don’t want your products to get mixed up with another company’s bags. The best way to avoid this is to actually take a look at the packaging of your competitors to eliminate any similarities and to ensure that you add something that makes your packaging pop.
